Welcome to Amity University. We are committed to protecting the privacy of our visitors and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services. This policy applies only to our online activities and to information shared and/or collected on our website.
By using our website, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our website.
1. Information We Collect
We may collect personal and non-personal information about you, which helps us operate our website and deliver our services. The types of information we collect include:
- Personal Information You Provide: This includes information you voluntarily provide when you register for an account, submit details through online forms, subscribe to newsletters, or enquire about our programmes. This may include your name, email address, phone number, and any other details you choose to provide. The specific personal information requested and the reasons for collecting it will be made clear when you are asked to provide it.
- Log Data: Like many websites, we use log files to record visitor activity. The information collected includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring and exit pages, and possibly the number of clicks. This data is used for website administration and analysis.
- Usage Data: We may collect information about how you access and use our website, such as the pages you visit, the time spent on those pages, and other diagnostic data.
2. How We Use Your Information
The information collected may be used for the following purposes:
- To operate, maintain, and provide the functionality of our website.
- To improve, personalise, and expand our website and user experience.
- To understand and analyse how you use our website.
- To develop new services, features, and functionality.
- To communicate with you, directly or through authorised partners, for customer service, updates, and marketing purposes.
- To provide information related to your enquiries, requested services, or relevant educational programmes.
- To identify and prevent fraud and enhance the security of our services.
3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and understand how you use our website. Cookies are small data files placed on your device. We use them for various purposes:
- Essential Cookies: Necessary for the website to function properly, including enabling navigation and remembering user preferences.
- Performance and Analytics Cookies: Used to analyse website traffic, understand how visitors use our website, and improve its performance. We may use tools such as Google Analytics for this purpose.
- Advertising and Targeting Cookies: Used to display advertisements relevant to your interests, limit the number of times you see an advertisement, and measure advertising campaign performance.
Google's Use of Data
We may use Google services, including Google Ads and Google Analytics. When you visit our website, Google may use cookies and similar technologies to measure website activity, analyse traffic, and display advertisements based on your visits to this website and other websites, subject to applicable settings and consent requirements.
You can manage your advertising preferences through Google's advertising settings.
Your Cookie Choices
You can accept or decline cookies through the available consent options. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them. Please note that disabling certain cookies may affect your website experience.
For users in the European Economic Area (EEA) and the United Kingdom, explicit consent will be requested before placing non-essential cookies, such as advertising or analytics cookies, where required by applicable law. You may change your cookie preferences through the available consent mechanism.
4. Third-Party Disclosure
We do not sell or trade your personally identifiable information to third parties for their independent marketing purposes.
Information may be shared with website hosting providers and other authorised service providers who assist in operating the website, conducting website-related activities, or providing requested services, subject to appropriate confidentiality and data protection safeguards.
We may also disclose information when necessary to comply with applicable laws, enforce website policies, or protect the rights, property, or safety of users and other relevant parties.
Non-personally identifiable visitor information may be shared for analytics, advertising, or other legitimate purposes.
5. No Collection of Sensitive Information for Advertising
We do not collect, use, or share sensitive personal information, such as information relating to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data used for unique identification, health data, or information concerning a person's sex life or sexual orientation, for personalised advertising purposes.
6. Data Security
We implement reasonable security measures to protect your personal information when you enter, submit, or access information through our website.
While we strive to use appropriate technical and organisational measures to safeguard personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
We encourage users to take appropriate steps to protect their personal information when using the internet.
7. Your Choices and Rights
Subject to applicable laws, you may have the following rights regarding your personal information:
- The right to request access to personal data held about you.
- The right to request correction of inaccurate or incomplete personal data.
- The right to request erasure of personal data where legally permissible.
- The right to object to or restrict the processing of personal data where applicable.
- The right to data portability, where applicable.
- The right to withdraw consent where consent is the legal basis for processing.
Requests relating to these rights will be handled in accordance with applicable laws and relevant verification requirements.
8. Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13.
If we become aware that personal information has been collected from a child under the age of 13 without the required parental consent, appropriate steps will be taken to address the issue and remove the information where necessary.
Where personal information relating to minors is collected for educational purposes, it will be handled in accordance with applicable laws and consent requirements.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, website functionality, or applicable legal requirements.
Any changes will be published on this page. You are advised to review this Privacy Policy periodically to remain informed about how your information is handled. Changes will become effective when they are published on this page.